Since the rise of social media, brands are choosing different ways to communicate to their customers more than ever before. Visual content marketing is more successful than any other form of communication and it has been proven that people only remember 20% of the text they read without visuals. As GIFs only last a few seconds their file size is significantly smaller than videos, the process of uploading them is faster and the auto loop increases the effectiveness of a brand's message.
Below are a few GIFs from this year that we have composed for various clients. Whether it's a simple looped movement to draw attention to a beautiful image or a series of movements to create a story, there is a huge range of possibilities which capture the viewers attention and all are very fun to create!